Toybook.com reports that Hasbro has unveiled their 5 year plan for the Transformers toyline, called The Blueprint 2.0 Initiative (click link for details), including hints at what 2024 has in store for Transformer’s 40th anniversary. Casey Collins, Hasbro’s President of Licensed Consumer Products stated the following:

“We will start the year by celebrating the landmark 40th anniversary of Transformers by providing our licensees with 3D files of the original G1 toys for the first time ever. With this, our partners will be able to reissue original licensed products and reimagined innovations leveraging the authentic vintage artwork from the G1 toy line and Marvel comics. ​Pulling it all together, we’re digitally releasing the ‘80s animated TV series soundtrack with an exciting bonus track that taps into nostalgia and re-creates the excitement, tone, and pop culture moments of 1984.”

(Pictured below: the original 1984 Transformers toy catalog)

Images courtesy of Botch The Crab’s Box Art Archive

Other items revealed at the Expo deal with Transformers: Rise of the Beasts merchandise, including a RotB-styled Robosen Performance Series Optimus Prime Interactive Robot and “the biggest scale model kit of Optimus Prime developed with Agora Models”. Focus will also increase upon the Transformers: Earthspark portion of the franchise, as well as the upcoming 2024 animated movie titled Transformers One. Other licensing partners named were Bioworld, Disguise, Dynacraft, Funko, Jada Toys, Hallmark, Kid Design, Monogram, Robosen, Super7, and TOMY.

This and much more was detailed in the Toybook report. Click the source link below for more details.

Click the links below to discuss this and more with other friendly fans on the Axalon Underground Facebook Group and Discord

Axalon Underground Facebook Group
Axalon Underground Discord Server

Source: Toybook.com